Athlete Growth Audit
Send the site. I'll find the booking leaks.
I review the path a parent takes from landing on your site to trying to book an evaluation. If the next step is unclear, buried, too vague, or too much work, I'll call it out and send back the 5 fixes I would make first.
7-point review
What I look at
- Homepage clarityCan a parent understand what you offer and who it is for in 5 seconds?
- Offer structureIs there a clear, named first step — or a vague list of training options?
- CTA hierarchyIs the primary action obvious, or buried under secondary links?
- Intake frictionDoes the form build trust, or does it feel like a black hole?
- Booking pathCan a serious parent book an evaluation in under 60 seconds?
- Trust signalsCan a parent verify credibility before they scroll or click away?
Deliverable
What you get
- Top 5 fixes ranked by impact and effort
- Plain-English notes on your actual site
- Suggested CTA and copy changes
- Priority order: fix now vs later
- No obligation, no sales script
Current focus
- Audit capacity this week: limited
- Best fit: gyms with an existing offer, active site, and poor lead conversion
- Current focus: athlete assessment funnels, trial booking pages, speed/agility programs
Privacy
We never share your information. The audit is sent to your inbox — not posted, not shared, not sold.
Read the privacy policy →Send the site. I'll find the leaks.
Takes about 90 seconds. No sales call required. I review the path and reply by email.
Takes about 90 seconds. No sales call required. We review the path and reply by email.
Leak Estimator
Where is the revenue leaking?
Rough directional estimate. Not a guarantee. Based on conservative sports-facility benchmarks.
Intro audits
Intro audits are open now.
Full Roster is currently running intro Athlete Growth Audits for qualified sports performance gyms, private coaches, and athlete-development businesses.
Submit your site, intake path, and growth bottleneck. You'll get a practical written audit with the next 5 fixes. No guaranteed lead volume. No obligation. No agency retainer pitch. Built to identify friction between parent interest and booked evaluations.
After the audit
What happens after the audit?
Option 1: Apply the fixes yourself
Most fixes are copy, layout, intake, and follow-up changes you can apply to the existing site this week — no rebuild required.
Option 2: Ask Full Roster to implement
We can help with homepage copy cleanup, CTA hierarchy cleanup, intake form simplification, booking path cleanup, follow-up template setup, and simple landing page rebuilds.
The audit is the first product. Implementation help is optional.
Deep dive