Pricing
Start with the audit. Rebuild only what the audit proves is leaking.
The audit is the diagnosis. Implementation is optional. The ladder stays tied to one outcome: parent/athlete interest → booked evaluation.
Free Site Leak Review
Free while intro queue is open
Quick diagnostic. Identifies obvious friction in the booking path.
- Turnaround
- Usually same week.
- Delivery
- Written audit, scorecard, leak map, and ranked next 5 fixes.
- Best for
- First contact. Finding the leaks before spending on ads, rebuilds, or new campaigns.
Funnel Repair Sprint
$1,500-$3,500
Copy and structure improvements. CTA path, intake form, thank-you page, and follow-up templates.
- Turnaround
- 1-2 weeks from kickoff.
- Delivery
- CTA path repair, homepage copy cleanup, intake form simplification, thank-you page, and follow-up copy.
- Best for
- Fast repair after the audit shows the booking path is close but leaking.
Implementation Buildout
$4,500-$8,500
Landing page / funnel buildout, program page improvements, intake and booking path cleanup. Not unlimited agency work.
- Turnaround
- 3-4 weeks from kickoff.
- Delivery
- Landing/funnel system, sport/program pages, local trust, follow-up system, and conversion structure.
- Best for
- Businesses ready to rebuild the path from interest to booked evaluation.
No guaranteed leads, bookings, revenue, rankings, traffic, sign-ups, or athlete outcomes.
Why audit first
Start with the booking-path diagnosis.
Step 1
Find the leaks
Submit your site. Full Roster reviews the conversion path and sends back the ranked next 5 fixes.
Step 2
Fix what matters
Apply the fixes yourself, or bring Full Roster in to implement only what the audit proves is leaking.
Step 3
Scale only after the path is clean
More visitors help only after the evaluation path is clear enough for serious families to act.
Scope comparison
What each offer covers
| Feature | Audit | Sprint | Buildout |
|---|---|---|---|
| Booking path review | Included | Included | Included |
| Leak map | Included | Included | Included |
| Ranked next 5 fixes | Included | Implemented | Implemented |
| Homepage copy cleanup | Recommendations | Done for you | Done for you |
| CTA path repair | Recommendations | Done for you | Done for you |
| Intake form simplification | Recommendations | Done for you | Done for you |
| Thank-you page | Recommendations | Done for you | Done for you |
| Follow-up templates | Recommendations | Done for you | Built as a system |
| Sport/program pages | Not included | Not included | Done for you |
| Local trust structure | Recommendations | Basic | Done for you |
What this is not
Full Roster is not:
We want to be direct about what we do not offer so you can decide before you submit.
×Not guaranteed leads
We do not promise a specific number of leads, bookings, or inquiries. We identify friction and recommend practical fixes. Results depend on traffic, market, and execution.
×Not guaranteed rankings
We do not do SEO campaigns, backlink building, or search ranking guarantees. We review the conversion path, not the algorithm.
×Not athlete poaching
We do not scrape competitor lists, target children directly, or help operators steal athletes from other gyms.
×Not fake automation
We do not sell chatbots, AI voice callers, or automated DM sequences that pretend to be human.
×Not generic ad management
We do not run Meta or Google ad campaigns. More traffic helps only after the booking path is clean.
Fit check
Who should not buy
Full Roster wants to be direct about who gets the most value.
×You want guaranteed leads without fixing your offer or intake path.
×You do not respond to parent inquiries within a reasonable time.
×You are not willing to change your homepage, form, or follow-up language.
×You only want social media tips and content ideas.
×You want a fake marketing report full of buzzwords and no action.
Who should start
Who should request the audit now
If this sounds like your business, the audit is a good first move.
Yes:You run a sports performance gym, private coaching business, or athlete-development service.
Yes:You already have demand but know you are leaking conversions.
Yes:You are willing to change your homepage, form, and follow-up within the next 30 days.
Yes:You prefer practical, specific recommendations over generic strategy decks.
Yes:You want a booking path, not a pile of tactics.
Estimate
Rough leak check
Leak Estimator
Where is the revenue leaking?
Rough directional estimate. Not a guarantee. Based on conservative sports-facility benchmarks.
If you leave this blank, the estimate uses a single month. Most sports performance gyms retain athletes 3–12 months.
Benchmark scenario
Default: Conservative. Conservative assumes 3% visitor-to-inquiry and 30% inquiry-to-booking. Moderate assumes 5%/40%. Aggressive assumes 8%/50%.
Disclaimer: This is a rough calculator for illustration only. No guaranteed leads, bookings, revenue, rankings, traffic, sign-ups, or athlete outcomes. The audit identifies friction and gives practical fixes — results depend on your specific situation, traffic quality, offer strength, market, pricing, reputation, follow-up speed, and execution.
Questions
Pricing FAQ
Is the audit really free?
Yes. Intro audit slots are free while the manual queue is open. No credit card is required and there is no obligation to buy implementation.
Do you guarantee more leads?
No. Full Roster does not guarantee leads, bookings, revenue, rankings, traffic, sign-ups, or athlete outcomes. We identify friction and recommend practical fixes.
Do you build the site for us?
The Funnel Repair Sprint and Implementation Buildout include copy, structure, and path improvements. We do not provide unlimited custom agency work or ongoing retainers.
Do you work with small coaches?
Yes, if you have an active offer, existing interest, and a website or booking path to review. The audit works for single coaches and multi-trainer facilities.
What if we already have a site?
Most audits are for businesses that already have a site. We review what exists and recommend specific fixes, not a full rebuild unless that is what you choose.
Do you need access to our backend?
No. We review the public-facing site, booking path, and intake form. We do not need login access to your website, CRM, or booking software.
Can you review our booking software?
We review the booking path and user experience. We do not audit the internal configuration of third-party software, but we can recommend better setup practices.
Is this just SEO?
No. We review the conversion path from visit to booked evaluation. We do not do keyword campaigns, backlink building, or ranking guarantees.
How is the Funnel Repair Sprint different from the Buildout?
The Funnel Repair Sprint repairs the existing CTA path, copy, intake flow, thank-you page, and follow-up. The Implementation Buildout creates a fuller landing/funnel system with sport/program pages, local trust, and conversion structure.
What is the refund policy?
Audit: free, no refund needed. Funnel Repair Sprint and Implementation Buildout payment and refund terms are defined in the scope agreement before work begins.
Start with the audit
Send your site. Get the leaks. Fix the path to booked evaluations.
The audit is free while intro slots are open. No credit card. No obligation.